About Us

Krin Baer, Founder and Lead Companion

I started The Companion Group because nonprofit leaders deserve more than they usually get. They show up with enormous heart, deep conviction, and a calling that drives them. But too often they navigate their most critical seasons without anyone to think alongside them.

Sometimes you need an outside perspective. Someone who can see your organization clearly precisely because they're not inside it. Someone who can help you assess where you are, name what's holding you back, and chart a meaningful path to what's next.

But I don't stop at the plan. I help you build it, and then I help you carry it. Whether that means taking pieces off your plate, working alongside your team, or simply being the person who helps you stay clear when things get complicated, I'm in it with you for the whole journey.

I also believe your personal story is inseparable from your work. Your calling didn't come from nowhere. And the leader you're becoming is as important as the organization you're building. That's the heart of what I do. I walk with you in both.

Our Operating Principles

Integrity - We do what we say we will do.

Courage - Challenges energize us.

Curiosity - “What if?” is essential to authentic growth. 

Care - We go beyond the bare minimum.

Presence - You are worth more than endless distraction.


Our Leadership Convictions

People are not managed. They are led.

You have to know yourself to lead yourself and others. 

You are worth more discovery

Failure is part of growing in wisdom.

There is more to measure than utility.